Deeply Cultivating Kelp, Empowering Carbon Sequestration | Yida Food’s Fuzhou Fisheries Expo Concludes Successfully!
Time:
2026-06-15
From June 12 to 14, the 18th China (Fuzhou) International Fisheries Expo was successfully held at the Fuzhou Strait International Convention and Exhibition Center. This year’s expo was themed “Global Aquatic Product Supply Chain: Direct Sourcing from the Source in Fuzhou,” with a total exhibition area exceeding 100,000 square meters, making it a large-scale event. As a key leading enterprise in Fujian Province’s agricultural industrialization, Yida Food was invited to participate, showcasing a range of innovative premium seafood products and presenting a new vision for the “Lianjiang Sea Flavor” brand—moving toward advanced processing and brand‑driven development.
At this exhibition, Yida Food meticulously designed a custom-built booth spanning over 200 square meters, predominantly adorned in ocean‑ecology green, to highlight the brand’s culture and its innovative achievements in marine carbon sequestration. The booth featured several flagship Kelp seedlings products: 8‑second crisp hot‑pot Kelp seedlings and the viral frozen “firecracker bamboo shoots,” which, thanks to their convenient preparation and delightfully crunchy, tender, and fresh taste, drew keen attention from numerous restaurant chains and distributors, resulting in multiple preliminary cooperation agreements. Ready‑to‑eat Kelp seedlings, Kelp knots, and sliced Kelp shoots—delicious leisure seafood snacks—captivated a large number of young visitors with their diverse flavors, who stopped by to sample them. Meanwhile, the classic jellyfish product line was showcased alongside, further expanding the product portfolio to meet the procurement needs of customers across various channels.
At the exhibition, a series of engaging activities kept the atmosphere buzzing: captivating dance performances, interactive “shake‑and‑win” games, and prize‑winning quizzes all took center stage. Meanwhile, companies used clear, accessible formats to educate visitors about kelp’s carbon‑sequestration benefits, promoting ocean‑conservation values. The brand’s adorable mascot, “Xiao Yi,” also drew huge crowds, with many attendees stopping by for photos, further cementing the brand’s image in the public’s mind.
Yida Food has been dedicated to kelp processing for 23 years, Dedicated to the research, development, and production of high-quality seafood products, Its brands, including “Dongluodao” and “Haizhaiji,” enjoy strong sales both domestically and internationally. At this exhibition, leveraging the maritime resource advantages of Lianjiang and its comprehensive, end-to-end quality-control system, the company engaged in in-depth discussions with potential customers at home and abroad, welcoming a large number of prospective clients and establishing connections with multi-channel buyers, thereby further expanding its market reach. Looking ahead, Yida Food will continue to deepen industry–university–research collaboration, helping “Lianjiang Seafood” enter broader domestic and international consumer markets.
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