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Media Spotlight on Yida Food: A Field Study of Fujian’s First Kelp Carbon‑Sink Index Insurance Policy

Time:

2026-05-15

On May 14, PICC Group organized a grassroots media outreach event at Fujian Yida Food Co., Ltd. Twenty-four leading media outlets, including People’s Daily Online, CCTV.com, Xinhua Finance, and the Economic Daily, gathered to spotlight Fujian’s first kelp carbon‑sink index insurance policy, discussing new pathways for the blue carbon economy, green finance, and the high‑quality development of the marine industry.

The delegation visited the company’s production workshops and product showroom, with the chairman and general manager of the company providing a comprehensive tour and detailed explanations throughout. From raw material processing to advanced value‑added manufacturing, every step in the process reflects Yida’s unwavering commitment to quality.

At the Carbon Sink Science Gallery, the research delegation gained a comprehensive understanding of the company’s journey in developing carbon‑sink projects, as well as the ecological value of kelp aquaculture in carbon‑sequestration and emission reduction. Yida is not only a producer of kelp products but also a pioneer in the blue carbon economy.

At the symposium, Qiu Bixiang, Chairwoman of the company, outlined the enterprise’s development, the full‑chain operation of the kelp industry, and the practical implementation of kelp carbon‑sink index insurance, sharing her experience in transforming kelp aquaculture from a model reliant on weather conditions to one underpinned by both ecological sustainability and financial safeguards. Zuo Congjie, Assistant Director of the Aquaculture Insurance Department at the Fujian Branch of the China Fisheries Mutual Insurance Society, provided a systematic overview of the innovative mechanisms behind kelp carbon‑sink insurance, highlighting how financial instruments help preserve the ocean’s carbon‑sequestration value. Meanwhile, Lin Yinghui, Deputy Director of the Lianjiang County Bureau of Marine Fisheries, offered a regional perspective, detailing Lianjiang’s achievements in green finance and marine economic development, as well as its industrial planning.

During the media engagement session, participants engaged in in-depth discussions on topics such as innovations in carbon‑sink insurance and the monetization of ecological value, creating a lively and dynamic atmosphere.

As the first enterprise in Fujian to implement kelp carbon‑sink index insurance, Yida Food will continue to deepen its engagement in the marine‑ecology sector, leveraging technology and financial support to drive kelp aquaculture toward high‑quality development characterized by ecological efficiency, industrial upgrading, and controllable risks, thereby contributing its corporate strength to the blue economy and the dual‑carbon goals.

Fujian Yida Food Co., Ltd. (formerly Fuzhou Yida Food Co., Ltd.) was established in 2003. It is a large-scale enterprise integrating the cultivation, sophisticated processing, and sales of marine products, with a particular focus on kelp. The company adheres to the principle of “ Heart to the Sea, People First, Business Success “With this vision, we are committed to the high-value development of marine products such as kelp and jellyfish.”

Core Business and Resources: The company owns a 40-mu modern factory and a 10,000-ton-class cold storage facility in Lianjiang, and has established a mariculture base spanning over 3,000 mu on Dongluodao. Through the “company + base + farmer” model, it has set up raw material production and primary processing bases in multiple villages and towns, creating employment opportunities and contributing to rural revitalization.

Brand and Quality: It owns brands such as “Dongluodao,” “Jizhoudao,” “Haizhaiji,” “Mingui” (a well-known trademark in Fuzhou), and “Liande-li” (a famous trademark in Fujian Province). “Dongluodao” kelp has been awarded titles including “Fujian Provincial Famous Agricultural Product” and “Fuzhou Time-Honored Brand.” The company has obtained authoritative certifications such as HACCP, organic food, green food, and U.S. FDA approval.

Innovation-driven: The company focuses on the advanced processing of kelp and invests heavily in product R&D. It has established close industry–university–research collaborations with Academician Zhu Beiwei’s team from Dalian University of Technology (a provincial “Hundred Talents Program” innovation team), Fujian Agriculture and Forestry University (which jointly founded the province’s first Kelp Science and Technology Courtyard), Fuzhou University, Jimei University, the Institute of Oceanology of the Chinese Academy of Sciences, and the Fujian Academy of Agricultural Sciences. In addition, it has set up an Academician Workstation, an Expert Workstation, a Postdoctoral Innovation Station, and a Science and Technology Special Commissioner Service Station.

Honors and Achievements: It is a National High-tech Enterprise, a provincial key leading enterprise, a provincial “specialized, refined, distinctive, and innovative” SME, a provincial science-and‑technology “Little Giant” leading enterprise, one of the top 100 innovative private enterprises in the province, a provincial kelp industrialization base, and a Fujian Province intellectual property–advantaged enterprise. The company holds 18 invention patents and 77 utility model patents, and has been awarded numerous honors, including the First Prize for Scientific and Technological Progress of Fujian Province in 2022. In 2022, it completed China’s first marine carbon‑sink transaction (for 15,000 tons), and in 2023 obtained the nation’s first blue carbon certificate, contributing to global carbon neutrality. As one of the principal drafting units, Yida Food participated in the formulation of the new national standard “General Quality Requirements for Ready-to-Eat Kelp Products,” which officially came into effect on July 1, 2025.

Yida Food, with " A marine food supplier specializing in the entire kelp industry chain. “Positioning the company to leverage Lianjiang’s resource advantages, we will continue to expand and strengthen the deep-processing seaweed industry, build a distinctive brand image, and pursue the following vision:” Become a benchmark marine enterprise with global influence. "。

Showcasing its full‑chain capabilities, Yida Food invites you to visit the Zhengzhou International Hot Pot & Catering Expo for mutually beneficial discussions.

Yida Foods makes its debut at the Indonesia International Food Expo, expanding into the Southeast Asian market.

Showcasing its full‑chain capabilities, Yida Food invites you to visit the Zhengzhou International Hot Pot & Catering Expo for mutually beneficial discussions.

Yida Foods makes its debut at the Indonesia International Food Expo, expanding into the Southeast Asian market.

Address: No. 68, Qingdao Avenue, Aojiang Park, Lianjiang County Economic Development Zone, Fujian Province
Postcode: 350599
Tel:+86 591-27008666

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