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Gathering in Lianjiang, Fulfilling a Fresh Promise | The FMR Aquaculture Matchmaking Event Was a Success, with Yida Food Paving the Way for Precise Connections Between Production and Sales in the Aquaculture Sector.

Time:

2026-09-11

Mountains and seas meet along the river, bringing fresh seafood together under one roof. On September 10, the Fujian Lianjiang–FMR Aquatic Products Matchmaking Conference was grandly held at the Guohui Grand Hotel in Lianjiang. The event was hosted by the Shanghai Private Brand Association, co-organized by Fujian Yida Food Co., Ltd. and Fujian Fengyun Holding Co., Ltd., and received strong support from numerous industry associations and relevant authorities.

▲ Yu Haiqing, Deputy County Mayor of Lianjiang County People’s Government, delivers a speech.

Yu Haiqing, Deputy County Mayor of the Lianjiang County People’s Government, Former Deputy County Mayor of Lianjiang County People’s Government, Ye Juxin, President of the Lianjiang County Marine Fisheries Economic Development Association As leaders attend the event, purchasing representatives from aquaculture‑origin factories, retail outlets, and foodservice channels across the country will gather in Lianjiang to jointly explore new avenues for the innovative development of private‑label seafood brands and to build an efficient, precision‑driven bridge between production and sales.

This matchmaking event has carefully selected more than 50 seafood-producing factories, creating a one-stop direct‑sourcing platform tailored to various supermarket and retail channels. By streamlining the entire supply chain—from ocean to consumer—this initiative helps bring high‑quality seafood directly to the market. The program features a range of engaging activities, including thematic presentations, new‑product tastings, one‑on‑one business negotiations, and factory visits for supply‑chain traceability, providing an exceptional platform for upstream and downstream enterprises to engage in face‑to‑face dialogue and forge strategic partnerships.

As one of the organizers, Fujian Yida Food has been deeply engaged in the Lianjiang kelp industry for 23 years. It is a leading high-tech enterprise in the local kelp sector and also serves as the chair unit of the Algae Branch of the Fujian Provincial Aquatic Product Processing and Circulation Association. The company operates a modern 40-mu factory complex and manages over 10,000 mu of pristine kelp aquaculture areas. Its product range spans the entire spectrum, including hot-pot kelp seedlings and ready-to-eat seaweed, and it has established a complete, integrated industrial chain encompassing cultivation, R&D, advanced processing, and sales. At the hotel-specific matchmaking event, General Manager Qiu Weijie took to the stage to share professional solutions for seaweed products, offering on-site buyers diversified and specialized new avenues for collaboration.

▲ Qiu Weijie, General Manager of Yida Food, presented the plan.

On September 11, visiting guests toured Yida, touring the company’s standardized production workshop and observing the entire processing workflow of Kelp seedlings and firecracker bamboo shoots up close, gaining a firsthand understanding of Yida Food’s stringent quality-control system, mature production processes, and standardized industrial scale.

This event is not only a highly efficient platform for connecting producers and buyers, but also an important gateway for showcasing Lianjiang’s distinctive marine industries and fostering cross‑industry collaboration. Yida Food will continue to leverage its advantages across the entire value chain, link upstream and downstream resources, and work with partners to unlock the full potential of the marine sector, helping Lianjiang’s premium seafood products reach broader markets and contributing to the high‑quality development of the aquaculture industry.

Fujian Yida Food Co., Ltd. (formerly Fuzhou Yida Food Co., Ltd.) was established in 2003. It is a large-scale enterprise integrating the cultivation, sophisticated processing, and sales of marine products, with a particular focus on kelp. The company adheres to the principle of “ Heart to the Sea, People First, Business Success “With this vision, we are committed to the high-value development of marine products such as kelp and jellyfish.”

Core Business and Resources: The company operates a 40-mu modern factory complex and a 10,000-ton-capacity cold storage facility in Lianjiang, along with a marine aquaculture base spanning over 10,000 mu. Under a “company–base–farmer” model, it has established raw-material production and primary-processing facilities in numerous villages and towns, creating employment opportunities and contributing to rural revitalization.

Brand and Quality: It owns brands such as “Dongluodao,” “Jizhoudao,” “Haizhaiji,” “Mingui” (a well-known trademark in Fuzhou), and “Liande-li” (a famous trademark in Fujian Province). “Dongluodao” kelp has been awarded titles including Fujian Provincial Famous Brand Agricultural Product and Fuzhou Time-Honored Brand. The company has obtained authoritative certifications such as HACCP, Organic Food, Green Food, and U.S. FDA approval.

Innovation-driven: The company focuses on the advanced processing of kelp and invests heavily in product R&D. It has established close industry–university–research collaborations with the academician Zhu Beiwei’s team at Dalian University of Technology (a provincial “Hundred Talents Program” innovation team), Fujian Agriculture and Forestry University (which co‑established the province’s first Kelp Science and Technology Courtyard), Fuzhou University, Jimei University, the Institute of Oceanology of the Chinese Academy of Sciences, and the Fujian Academy of Agricultural Sciences. In addition, it has set up an Academician Workstation, an Expert Workstation, a Postdoctoral Innovation Station, and a Science and Technology Special Commissioner Service Station.

Honors and Achievements: It is a National High-tech Enterprise, a provincial key leading enterprise, a provincial “specialized, refined, distinctive, and innovative” SME, a provincial science-and‑technology “Little Giant” leading enterprise, one of the top 100 provincial innovative private enterprises, a provincial kelp industrialization base, and a Fujian Province intellectual property–advantaged enterprise. The company holds 18 invention patents and 77 utility model patents, and has been awarded numerous honors, including the First Prize for Scientific and Technological Progress of Fujian Province in 2022. In 2022, it completed China’s first marine carbon‑sink transaction (for 15,000 tons), and in 2023 obtained the nation’s first blue carbon certificate, contributing to global carbon neutrality. As one of the principal drafting units, Yida Food participated in the formulation of the new national standard “General Requirements for Ready-to-Eat Kelp Products,” which officially came into effect on July 1, 2025.

Yida Food, with " A marine food supplier specializing in the entire kelp industry chain. “Positioning the company to leverage Lianjiang’s resource advantages, we will continue to expand and strengthen the deep-processing seaweed industry, build a distinctive brand image, and pursue the following vision:” Become a benchmark marine enterprise with global influence. "。

Yida Food has signed a cooperation agreement with Dalian University of Technology for the “Development of Kelp Noodle and Seasoning Sauce Products” project.

Yida Food showcases its core products at the 20th Shanghai International Fisheries Expo.

Yida Food has signed a cooperation agreement with Dalian University of Technology for the “Development of Kelp Noodle and Seasoning Sauce Products” project.

Yida Food showcases its core products at the 20th Shanghai International Fisheries Expo.

Address: No. 68, Qingdao Avenue, Aojiang Park, Lianjiang County Economic Development Zone, Fujian Province
Postcode: 350599
Tel:+86 591-27008666

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